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The Prévoir Perspective
Welcome to the Prévoir blog, where creative vision meets data-driven clarity. Whether you’re a fashion merchandiser, buyer, founder, developer building fashion tools, retail associate or simply someone who loves the future of fashion, you’re in the right place. Here, we share practical insights and expert commentary across:
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AI-powered trend and merchandising analysis
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Modern merchandising and planning best practices
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The evolving intersection of fashion and technology
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Emerging AI innovations shaping the fashion landscape
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Smarter, more sustainable inventory strategies
Everything we publish is crafted for today’s fashion teams — clear, useful, and rooted in real industry workflows.
Building a Smarter Fashion Range: Lessons from AI and Luxury Retail
Discover how luxury brands use AI to perfect assortment planning. Learn why shifting from volume to curation protects margins and brand equity.
Mar 302 min read
The 2026 Fashion + AI Landscape, and Why We Built Prévoir This Way
Explore the 2026 fashion and AI landscape through the lens of Prévoir Founder Courtney Kos. Learn why leading fashion brands are shifting from reporting to planning, how AI is changing merchandising workflows, and why structured data and computer vision are critical for smarter assortment decisions and long-term growth.
Mar 234 min read
The Fit Gap: Using AI to Solve Fashion’s 30% Return Problem
Fashion return rates hover around 30%. Discover how AI fit technology and visual merchandising intelligence help brands align inventory with real customer bodies to protect margins.
Feb 264 min read
Prévoir vs. Excel: Why Fashion Teams Are Rethinking the Spreadsheet
Discover why brands are switching to Prévoir to fix forecast errors, reduce deadstock by 30%, and automate product tagging.
Feb 173 min read
‘What Season Am I?’ How AI Personal Stylists Are Changing the Way We Shop
Consumers are using AI to define their exact color palettes. Here is why fashion brands must shift to attribute-level planning to meet this hyper-specific demand.
Dec 29, 20253 min read
Prévoir is Now Live in the Shopify App Store
Prévoir is live on the Shopify App Store. Learn how AI and computer vision help luxury fashion teams plan smarter, data-backed collections.
Dec 10, 20251 min read
Prévoir at Vogue Business, “How to Reach Gen Z in 2025"
Prévoir Team Member, Ryan McCaffrey, recently attended the Vogue Business, “How to Reach Gen Z in 2025” event in Los Angeles. The day brought together leaders shaping the next era of digital connection, authenticity, and brand storytelling to reach Gen Z, a huge conversation happening today, especially in the luxury retail industry. Here are his key takeaways from some of the panel discussions.
Nov 17, 20254 min read
How Prévoir is Redefining Fashion Merchandising with AI and Computer Vision
Prévoir Founder Courtney Kos joins AI Chronicles to share how her team uses computer vision to transform fashion merchandising and reduce waste.
Nov 13, 20252 min read
What Is eCommerce Merchandising, Really?
Ecommerce merchandising is more than just how products look on a website. This guide explains the four key components of merchandising, from online display and curation to the critical (and often overlooked) role of data-driven planning. Learn how modern merchandisers use data to go beyond guesswork and build more profitable collections.
Nov 7, 20255 min read
Markdowns That Protect Margin: A Strategic Guide for Merchandisers
Learn the strategic difference between markdowns and discounts and how to build a modern, data-driven approach that protects brand value and boosts profitability.
Oct 30, 20254 min read
AI Fashion's IP Problem: How to Protect Your Brand and Generate Real Value
Understanding Copyright Risk in AI Fashion Design - For any fashion brand, intellectual property is everything. It's the unique print, the signature silhouette, the story behind a collection. Now, generative AI is forcing a difficult conversation about ownership and originality, raising complex legal and ethical questions that the industry is just beginning to face.
Sep 30, 20254 min read
NYFW SS26: The Real Runway Was Fashion Tech
New York Fashion Week always delivers big silhouettes and bigger headlines. But the most important shifts we felt this season weren’t on the catwalk—they were in the rooms where founders, operators, and brand leaders asked how technology will shape creativity, community, and commercial performance. Below is our field report from two standout events and our own street-level activation across Manhattan.
Sep 25, 20253 min read
Designing for Demand: Bridging Creative Vision and Sales Insights
For any fashion brand, deciding which styles to carry forward and which to retire is a high-stakes decision. A great collection has to be more than just a beautiful design; it needs to connect with customers.
Sep 4, 20253 min read
What Is Fashion Merchandising?
A great design is only the beginning for any product. Fashion merchandising is the strategic and creative discipline that guides a single piece from a designer’s sketchbook to a customer’s closet. It’s the essential link between the art of design and data analysis, turning a collection into a business. What Is Fashion Merchandising? "Fashion merchandising" means ensuring the right product is available at the right price, at the right time, and in the right place to meet cust
Aug 13, 20253 min read
Prévoir's Vision for Fashion's Future: Insights from Our Founder, Courtney Kos, on Artificial Breakdown
Prévoir founder Courtney Kos joins the "Artificial Breakdown" podcast to discuss the future of fashion and how AI helps brands reduce deadstock and buy smarter.
Jul 15, 20253 min read
Data-Driven Merchandising for Shopify Fashion Brands
Struggling with deadstock and manual data entry? Learn what data-driven merchandising is and how Prévoir's AI tools can help your fashion brand sell more.
Jun 23, 20255 min read
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